How To Market Your Music More Effectively
Knowing how to advertise your music is considered to be THE most important thing that you can do for your music business and your music career all together. You know it’s something that must be handled and when you’re not making efforts to understand how exactly to market your music more effectively then you should know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it’s important to assess where you’re at right now and determine if you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, if you plan on creating a name on your own in the music industry it’s important to realize you’ll be investing a great deal of your personal money and time into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll desire to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of the key components without the essential third element in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much far better you’d be if you went to work on most of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that when you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for the music business growth. Divided in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Immersive Take the steps necessary to communicate your musical message to them. Everything you do should create a knowledge for you as well as your music constantly. Approach this with precision and a company direction and your music business foundation will be solidified for years ahead.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts need to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the others of your music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s easier to talk about these things than it is to create them happen in your job but this is exactly what the music business is focused on so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these exact things out on paper but the truth is that a lot of bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you’ll require the sale solution to often and forget about connecting with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and at once out there and execute a bunch of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique which will be blatantly obvious when you stack up a headline like this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my friend is a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see through this. All the band wants is the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and go through the buy button. But where’s the bond? What about the awareness we need BEFORE they ask for the sale?
How To Market Your Music More Effectively